Brand Guidelines
These are the rules for brands generating images with a licensed personality's AI twin. They exist to protect the personalities who put their face on the platform, the brands who use them, and the trust that makes ATWIL possible. You agree to these every time you generate.
What you can generate
You can use a licensed twin for commercial fashion, beauty, and lifestyle imagery — product shoots, campaigns, e-commerce photography, social posts, and advertising across paid and organic channels. The license is per-image; each generation gives you rights to use that specific output in your own brand channels indefinitely.
If a personality has opted into additional categories (editorial, fitness, travel, etc.), those are listed on their profile. Stay within what they've opted into.
What you cannot generate
Under no circumstances may you use an ATWIL twin for:
- Nudity, sexually suggestive, or adult content
- Political campaigns, election material, or religious promotion
- Content that implies the personality endorses a product, person, or view beyond the scope of your license
- Hateful, harassing, or discriminatory imagery — including content that targets caste, religion, gender, or sexuality
- Weapons, tobacco, alcohol (beyond lifestyle context), gambling, or any category restricted under Indian law
- Deepfakes or misleading content placing the personality in scenarios they did not consent to
- Content intended to defame, harass, or damage the personality or any third party
Usage rights
Each generated image comes with a perpetual, worldwide, non-exclusive license to use that specific image in your brand's commercial materials. You can edit, retouch, and composite it into your campaigns. You may not resell the raw image, claim it as stock, or upload it to any AI training dataset.
A personality may revoke their twin from the platform at any time. Images you have already generated remain licensed to you — but you will not be able to generate new ones after revocation.
Respect & conduct
Treat the personalities behind each twin as collaborators, not stock assets. If you want a custom shoot, a category outside their opt-in, or exclusive usage, reach out through the platform — don't force the twin into scenarios outside the license.
Credit is appreciated but not required. Tagging the personality on social — "featuring [name]'s ATWIL twin" — helps the platform and the creator.
Breach & enforcement
Every generation is logged and subject to review by our moderation pipeline and by the personality themselves. Flags trigger a manual review within 24 hours.
First violation: warning and a 48-hour freeze on the brand account. Second: 14-day suspension and a review of all recent generations. Third or serious violations (defamation, off-license use, redistribution) result in permanent account termination and, where applicable, legal action.
Takedowns: if you receive a personality takedown request for a specific image, you have 7 days to remove it from your channels.